Head in the Game

The next frontier for sports training doesn't rest with the body, but with the mind
For years, common wisdom has held that athletic performance is rooted in genetics and peak physical enhancement of the body. But journalist Brandon Sneed has another idea: that mental engineering—training the cognitive processing of the brain—presents yet a new level of sports performance, and that athletes, despite already being at the top of the gene pool, can actually become better.
This is a watershed idea—that the conscious alteration of our brains can have drastic effects. And in fact, elite athletes around the world are already seeing incredible results: stars like Steph Curry, Kerri Walsh Jennings, Russell Wilson, and dozens of others are experimenting with this concept. They are hooking their brains up to computers and using cutting-edge technology that seems like stuff out of sci-fi movies to get at the root of their performance. The results are eye-opening, powerful, and, in their words, “life-changing.”
In Head in the Game, Sneed takes us on a mesmerizing tour of what seems to be a new frontier in performance enhancement, from neuroscience labs at Duke, to the Super Bowl, to the mountains of Patagonia, to the Taj Mahal of virtual reality, to the jungles of Peru, and beyond. Anchoring all of this is a dynamic cast of characters, from the director of high performance at Red Bull, to the former Nike higher-up who left to start his own cognitive engineering company, to the drug addict who built sensory deprivation chambers in a fit of near-madness only to find them in high demand by the world's best athletes, to paradigm-shattering neuroscientists who have created technology that allows athletes to look at their brains using a headset and a smartphone, and many more.
What does all of this add up to? Not only is mental engineering dramatically altering the gazillion-dollar and ever-expanding sports business, and how teams and owners analyze athletes, but it is also changing the way we think about how athletes do what they do, and what we might learn from them. Most of all, it is not going away. In turns comical and revelatory, shocking and thrilling, thoughtful and moving, Head in the Game brings a new level of understanding to what is possible for our world's elite athletes—and what is possible for all of us.

Brandon Sneed is an author and journalist. He recently joined B/R Mag at Bleacher Report as a features writer. Previously, his stories have appeared in Outside, ESPN The Magazine, and more, and have twice been not-able selections in Best American Sports Writing. When Brandon's not on the road, his home base is Greenville, North Carolina, where he lives with his wife, toddler son, the baby in his wife's belly, and their two dogs, a Jack Russell Terrier and a half—Jack Russell half—pit bull. For news about Brandon's work and events, or just to say hey, visit brandonsneed.com.