Clean Winners

IMD professors Goutam Challagalla and Frédéric Dalsace show why, despite massive investments over decades, sustainable business strategy still isn't very profitable, and they provide a new mindset, strategy, and practical frameworks for viewing sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.- Fresh, new perspective on sustainability as an integrated strategic consideration, showing how sustainability efforts can provide value to customers.- Based on over ten years of research and experience in sustainable business.- Lots of practical frameworks and practical advice with a concrete marketing orientation.- Well-written with stories of leading companies: John Deere, Nespresso, Michelin, Schneider Electric.
C-level executives involved in strategic decision-making, especially CMOs, sustainability & risk officers, product managers shifting toward sustainable business features. Significant course adoption market.

Goutam Challagalla is the Dentsu Group Chair of Sustainable Strategy and Marketing at IMD business school in Lausanne, Switzerland. He is the Director of IMD's Advanced Management Program, Integrating Sustainability into Strategy program, and Strategy Governance for Boards. He has published extensively in the leading academic journals as well as in Harvard Business Review, and he has worked as a Principal at The Monitor Group. He earned a BA from Osmania University, an MBA from Arizona State University, and a PhD from the University of Texas at Austin.
Frédéric Dalsace is a professor of marketing and strategy at IMD. Prior to IMD, he was a professor at HEC Paris, where he held the Social Business Chair, sponsored by Danone, Renault, and Schneider Electric. He coauthored, with Muhammad Yunus (Nobel Peace Prize, 2006), the 2015 Harvard Business Review article "Reaching the Rich World's Poorest Consumers." Before academia, Dalsace worked in industry at Michelin and for McKinsey & Company. He is a graduate of HEC Paris (MSc), Harvard Business School (MBA), and INSEAD (PhD).