Blick ins Buch Principles of Marketing Analytics - Ijeoma Onwumere

Ijeoma Onwumere

Principles of Marketing Analytics

Understand Data-Driven Decision-Making. Sprache: Englisch.
gebunden , 336 Seiten
ISBN 1398623296
EAN 9781398623293
Veröffentlicht 3. Februar 2026
Verlag/Hersteller Kogan Page Ltd

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Beschreibung

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Portrait

Ijeoma Onwumere is a lecturer and academic researcher in Fashion Business and Marketing analytics at Manchester Metropolitan University, UK. Her specific area of focus lies is digital marketing, marketing analytics, service quality, sustainability and business analytics.