Survive, Reset, Thrive

Uncertainty is here to stay. Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition. Strategy is about making choices around where to play and where not to play, how to win, how to allocate resources among competing priorities and, critically, what to do. All these choices must be made when you never know everything you would like to know. This book is about facing uncertainty head-on and then playing each round to not just survive, but thrive. Doing so only comes from the power move of executing a reset: the differentiated step where you embrace change, new insights and new opportunities to set your organization up for sustainable performance. Survive, Reset, Thrive is a playbook for leaders derived from the author's first-hand experience working with executive teams across industries from software, technology, retail, fashion and construction through to manufacturing. Drawing from over a decade of rich real-world experience, the author illustrates how to navigate the most complex strategic situations with a simple, executable approach. Rebecca Homkes explains how proactively to stabilize your business to withstand and grow through market shocks, reset your strategy to take account of new realities and thrive through uncertainty.

Rebecca Homkes is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, USA and London, UK.

Chapter - 00: Building uncertainty into Strategy; Section - 01: Introduction: Strategy under uncertainty; Chapter - 01: Why Survive Reset Thrive?; Chapter - 02: The Challenges and Opportunities of strategy under uncertainty; Section - 02: Survive: Setting up for continuity; Chapter - 03: Survive: Proactive stabilization of the organization; Section - 03: Reset: Making strategy choices for growth; Chapter - 04: RESET: What is the situation, and how will it change?; Chapter - 05: RESET: How will we win: Competitive Advantage and the Right to Win; Chapter - 06: RESET: Where will we play: Your Who, What, How; Chapter - 07: RESET: What is Success? And, What will stop us?; Chapter - 08: RESET: What should we do: Setting and executing must-win battles; Section - 04: Thrive: Building a robust growth organization; Chapter - 09: From Reset to Thrive: Building while executing; Chapter - 10: Thriving: Operating on full BLAST; Chapter - 11: SRT Leadership Traps and How to avoid them; Chapter - 12: Making SRT happen: Managing, Move through, and Measuring Change; Chapter - 13: Appendix I - Why downturns are a great time to grow