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This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods.
Kevin Moloney is Assistant Professor in the Center for Emerging Media Design and Development at Ball State University, USA. He researches transmedia storytelling in journalism, documentary, activism, and other socially-concerned genres. For 20 years, he was a regular contributor to the New York Times covering the Rocky Mountain region of the United States and Latin America. He visually reported more than 960 stories for the Times, 50 of which appeared on page 1. His work has also appeared in news magazines worldwide, including National Geographic, Time, Stern, and Paris Match.
1. Introduction; 2. Native, Emergent, and Feral Transmedia Storyworlds; 3. Design Thinking and the Storytelling Goal; 4. Deploying Design Thinking for Story Design: Case Studies; 5. Contextualizing the American Opioid Crisis: A Case Study in Transmedia Harm Reduction; 6. Storylines and Conceptual Lineage: Tomas van Houtryve and the Contextualization of History; 7. Challenging Hegemonic Narratives: Power of Story-Based Design Strategies in Activating Sustainable Social Change; 8. Teaching Transmedia Practice in a Design School: The Plug Social TV Experience; 9. Transmedia Action Research: Progressive Pedagogy and Community Engagement; 10. Water from Fog: Transmedia Storytelling and Humanitarian Engineering; 11. Encounters: Art, Science, Clouds and Water; 12. Addressing Social Issues Through Immersive Media; 13. Immersive Storytelling Case Studies: Eva: A-7063, Lesson Learned from That Dragon Cancer, and Coming Home Virtually; 14. Design Thinking as a Tool for Ethical Audience Targeting; 15. The Revolutionist: Eugene V. Debs - A Transmedia Experience for Public Media Audiences; 16. User Experience Design and Testing for Socially-Concerned Storytelling; 17. User Experience Case Study: Professor Garfield's 21st Century Literacy Project; 18. Conclusion: Defining a Flexible Framework for Analysis or Design of Socially-Concerned Transmedia Stories
