Electric Runway

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industry
Written by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of the fashion supply chain, Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World delivers expert cultural, social, and global perspective on where the fashion industry is heading, from 3D printed dresses to leather grown in labs and beyond.
This book discusses how specific technologies, including the smartphone, the internet of things, automation, artificial intelligence, Web3, spatial computing, and biotechnology, are transforming apparel, retail, manufacturing, and consumer experiences.
Writing in plain language and viewing technological innovation through the lens of fashion, Cosco makes abstract concepts like AI more concrete and accessible for readers regardless of technical expertise. Key insight from more than 100 interviews with CEOs, founders, entrepreneurs, designers, and innovators provides a rounded, nuanced perspective.
Taking readers on a journey around the world, Electric Runway is an essential read for proactive fashion industry professionals preparing for the future, along with everyone seeking to understand identity in an increasingly digital and connected world.

AMANDA COSCO started Electric Runway in 2016 and has reported from the front lines of every stage of the fashion supply chain. Her work has been featured in the Globe and Mail, the Toronto Star, Adweek, and other notable publications. She was named a 2023 Emerging Leader by The Peak.