Enterprise 2.0

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.
Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.
Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.
McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.

McAfee erklärt Enterprise 2.0. Der Erfinder des Begriffs liefert eine Einführung für Manager, die wenig Ahnung von IT und Web 2.0 haben. Er sagt: Um zu einem Enterprise 2.0 zu werden, müssen sich Unternehmen auf einen tief greifenden Wandel der Unternehmenskultur einlassen: einen Wandel hin zu einem anderen Kommunikations- und Verhaltensmodell, das auf Vielsprachigkeit und Beteiligung beruht. Das das Web 2.0 nicht nur technologisch nachbildet, sondern seine Kultur der Kooperation übernimmt.
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