Why Start-Ups Fail

A shocking 90% of start-ups fail. Many of these failures don't need to happen, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.
From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Professor Bernard Bulkin - who has been at both sides of the investment table - talks you through the six major reasons why start-ups don't succeed, and how to avoid them.
Instead of accepting failure as inevitable, or believing that failing is good, this book looks at the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the effort to make a company succeed, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that.
Leadership at all levels makes a difference. Using real life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail helps readers understand what founders most often lack, and discusses the who, how and why of making a start-up succeed.

Professor Bernard J Bulkin OBE has worked in venture capital for 21 years, investing in both Silicon Valley and in London, as well as being an Angel investor. He has also founded, led and invested in some companies that have failed! He is an Emeritus Professorial Fellow of the University of Cambridge and has been a Vice President of the Energy Institute. His radio series, Environment on the Edge, was broadcast on Voice America and he regularly contributes to the Huffington Post.