The Paradox of Passion

The Paradox of Passion: How Rewards Covertly Control Motivation challenges conventional wisdom about motivation. It reveals why legacy research findings are often misinterpreted and overgeneralized, leading to unrealistic beliefs about the self and others that foster ineffective strategy use impeding optimal learning and performance.The book provides cross-disciplinary evidence emphasizing the essential role of rewards as a biological and behavioral driver of motivation. It challenges the clichéd idea of intrinsic motivation, pointing out the flaws in pursuing passion and purpose without considering how the brain regulates motivation through personalized rewards. Evidence reveals that a singular focus on passion is an unattainable ideal, akin to a mythical "motivation unicorn." Instead of hopes and dreams, the book offers practical insights and research-based strategies for enhancing learning and performance by effectively leveraging how the brain uses innate reward pathways to get what we want and sometimes obtain what we need.

Dr. Bobby Hoffman is an Associate Professor, researcher, and author who specializes in motivation science and solving the mysteries of human behavior. At the University of Central Florida, he teaches a variety of graduate-level courses in motivation, learning, cognition, and intelligence. Before earning his PhD in Educational Psychology in 2006, he worked for over 20 years in Human Resources management and performance consulting for some of the world's most successful companies including General Electric, NBC, KPMG, and the NBA. He has authored over 100 publications in the fields of education, psychology, neuroscience, leadership, and organizational development. In addition, Hoffman has been Division C co-chair for research in motivation and cognition for the American Educational Research Association, the world's largest gathering of motivational researchers on the planet. He has also twice served as motivation section chair for the American Psychological Association. He serves on six journal editorial boards including Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research & Development.
Dr. Hoffman has authored over 100 publications in the fields of education, psychology, leadership, and organizational development. In addition, Hoffman was the 2016 and 2017 Division C co-chair for research in motivation and cognition for the American Educational Research Association, the world's largest gathering of motivational researchers on the planet. He has also twice served as motivation section chair for the American Psychological Association. He serves on five journal editorial boards including Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research & Development.