Celebrity Bromance and Comradery Capital in Asia

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore "bromance" in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a "comradery capital" develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Celia Lam is Associate Professor in Media and Cultural Studies, at the School of International Communications, University of Nottingham Ningbo, China. Her work has been published in journals such as Continuum, Convergence, and Northern Lights, and Wiley's International Encyclopedia of Gender, Media, and Communication. She is an executive board member of the Fame and Persona Research Consortium, and editorial board member of Celebrity Studies Journal and Participations.
Jackie Raphael-Luu is a Lecturer in Communications and Media (Advertising) at the London College of Communication, University of Arts London, UK. Her publications include Celebrity Bromance: Constructing, Interpreting and Utilising Personas and Disassembling the Celebrity Figure: Credibility and the Incredible. She is an executive board member and regional chair of the Fame and Persona Research Consortium.