The Terrifying Art of Finding Customers

From one of North America's top sales development leaders comes a powerful three-stage blueprint designed to guide startups to predictable revenue.
Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one's buying?
Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.
This is an invaluable resource for any founder, organized into informative, practical sections covering the three major steps in a startup's journey: finding product-market fit, closing your first customers, and building a scalable revenue engine. It offers clear milestones, practical benchmarks, complete with real stories of successes and pitfalls to help founders learn from mistakes and make lasting impact. With advice that starts with the uncommon art of actually listening to prospective clients, Stewart leads you from measuring the strength of your product-market fit through to hiring your first sales rep, using language and techniques that will make sense to all regardless of their sales experience. Through step-by-step milestones and benchmarks, he demystifies the process of finding your first customers, empowering founders to move forward with clarity and confidence.

Collin Stewart is the founder and CEO of Predictable Revenue, specializing in helping B2B companies grow faster and achieve predictable results. After more than a decade building sales development teams for companies like Toptal and Vox Media, Stewart understands the issues that stop most companies from successfully making it to market and has the experience and proven techniques to help them thrive. From co-founding voltageCRM, a CRM that nobody wanted, to co-founding Carb.io, which rocketed from $0-$1m in a matter of months, Stewart has become one of North America's most trusted voices in sales development. His popular Predictable Revenue podcast has been running since 2017. Stewart lives in Vancouver, Canada. Learn more at predictablerevenue.com.