The Future of Work Is Grey

An age revolution is reshaping your workforce. Are you ready to lead it?
A massive demographic shift is reshaping the world, one that is permanently altering how we work. People are healthier, living longer, and redefining the concept of retirement. The Future of Work Is Grey, by award-winning author Dan Pontefract, reveals the critical ways we must rethink work in an era of demographic, economic, and productivity upheaval.
For decades, leaders have clung to outdated models that assume younger workers will always outnumber older generations, that retirement at sixty-five is an unshakable norm, and that older employees have little left to offer. This mindset has left us working and leading in a period of "age debt"-the workplace equivalent of the climate crisis. It is the cumulative burden organizations face as our populations age, birth rates plummet, middle-aged workers become overwhelmed, internal skills gaps widen, multi-generational issues intensify, and various economic structures fail to keep pace.
In this robust exploration, Pontefract uncovers how we reached this tipping point of age debt and what organizations and leaders need to do next. He also reveals how leaders must seize the most significant opportunity of our time, the "experience dividend"-the value gained by integrating the skills, insights, and mentorship of employees across all age spectrums into a revised workforce strategy. Central to this vision is his framework of Rivers, Rocks, and Rubies-three age archetypes that reflect the evolving strengths of workers at every stage of life.
An emergency siren to future-proof your organization's success and security, The Future of Work Is Grey gives you the imperative actions leaders need to take NOW. By reframing age as a powerful asset, leaders can avert a growing crisis, redefining work and-equally important-what it means to work. The future of work will most definitely be grey, yet it can also become a future of resilience, innovation, and hope.

Dan Pontefract is a leadership and corporate culture strategist and an award-winning author with over two decades of senior executive experience at SAP, TELUS, and Business Objects. Since launching Pontefract Group in 2018, he has worked with organizations worldwide, including Salesforce, Amgen, Nestlé, Autodesk, Manulife, BMO, Nutrien, and Virgin Media O2. He has presented at four TED events and delivered over 600 keynote talks in Australia, the Middle East, Europe, the US, and Canada. He is the author of Work-Life Bloom (winner of the 2024 Thinkers50 Best New Management Book and the Axiom Business Book Awards Gold Medal), Lead. Care. Win., Open to Think, The Purpose Effect, and Flat Army. He writes for Forbes and Harvard Business Review and is an adjunct professor at the University of Victoria's Gustavson School of Business. Named as one of the Thinkers50 Radar Class of 2018, HR Magazine's 100 Most Influential People in HR, and Inc. Magazine's Top 100 Leadership Speakers, Dan lives in Victoria, BC.