Market-Led Growth

The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild--fast.
This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market--not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era--not just survives it--this is your operating manual.

Felix Danczak is an experienced SaaS executive and go-to-market strategist with over a decade of leadership across startups and public companies. He has scaled and run teams from 20 to 120+, with experience spanning marketing, product, customer success, and operational leadership, giving him a systems-level perspective on how companies grow--or stall. Felix writes on AI, GTM transformation, and strategic agility. He lives in London.