Guide to Cross-Cultural Communication in Business

Guide to Cross-Cultural Communication in Business by Geoffrey P. Otieno offers a timely and essential resource for navigating the complexities of global business communication. As companies expand beyond national borders, the ability to understand and engage with diverse cultures becomes critical. This book provides a clear, balanced, and practical framework for professionals seeking to improve their cross-cultural competence in today's interconnected world.
Grounded in foundational communication theories and enriched with contemporary, real-world examples, the guide blends academic insight with actionable strategies that readers can apply directly to international business contexts. Topics explore the core principles of cultural understanding, communication styles, and ethical engagement, while emphasizing the importance of respect, awareness, and adaptability. The book also makes a conscious effort to avoid stereotypes, recognizing the diversity within cultures and encouraging thoughtful, individualized approaches.
Ideal for business professionals, educators, and students alike, this volume equips readers not just to understand cultural differences, but to navigate them skillfully and ethically in professional settings.

Geoffrey Otieno is a PhD candidate at Strathmore University, Nairobi, Kenya.  He is the Managing Director of ITC Africa Limited, a Strategy consultant and innovator.  He has published one conference proceeding and one case study.  His interests include strategy and innovation.