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The Protein Myth: Debunking the Biggest Lie in Nutrition is a powerful and eye-opening exploration into one of the most enduring misconceptions in modern health culture: that animal protein is essential for strength, vitality, and well-being.
This comprehensive guide dismantles decades of industry-driven propaganda and exposes the cultural, scientific, and economic forces behind the protein obsession.
Through compelling research, real-life stories, and practical guidance, this book empowers readers to:
- Understand how much protein the body truly needs-based on science, not marketing.
- Explore the critical role of plant-based diets in preventing and managing chronic diseases like heart disease and cancer.
- Discover the environmental costs of animal protein and the sustainable power of plant sources.
- Learn how athletes, families, and children can thrive on plant-based nutrition.
- Gain tools to overcome social pressures, misinformation, and everyday challenges.
From groundbreaking studies to inspiring profiles of everyday heroes and elite plant-powered athletes, The Protein Myth challenges long-held beliefs and offers a clear, evidence-based path toward better health and a more sustainable future.