Icon, Brand, Myth

An investigation of the meanings and iconography of the Stampede, an invented tradition that takes over the city of Calgary for 10 days every July.

Max Foran is a Professor in the Faculty ofCommunication and History at the University of Calgary. He has writtenextensively on various western Canadian urban, rural, and culturaltopics, most recently on ranching, urban growth, and sustainability.

"Makes you understand the pitfalls and the danger and the foolishness of it all and still want to shout out, "yippee!" - Donna Livingstone, author of The Cowboy Spirit: Guy Weadick and the Calgary Stampede"