The Legacy Playbook

The ideas at the heart of Legacy: 15 Lessons in Leadership have taken on a life of their own. It's become much more than a book about a sports team - it's become a leadership bible.
 Legacy shows readers what a true high-performance culture change looks like and why it matters. Now it is time for the how.
  
·         How do I reboot my culture? In my organisation, my team, my life?
·         How do I start? What steps do I need to take? What's the right process? What is the right psychological approach? What are the key principles?
·         How do I make it work? What tools do I require?  What models are proven to work?
·         How do I - personally - create change? What kind of leader do I need to be?
·         How doI change? What does it take to leave a legacy of which I can be proud?
The Legacy Playbook will be a practical manual for creating positive and long-lasting change. A companion piece to Legacy, and a logical follow-up purchase, this book will neatly synthesise the practical steps leaders can take to create a lasting legacy.

James Kerr is an award-winning creative director and brand consultant, and advises leading companies on brand, identity, advertising, internal communications and transformational culture change.
 
He has advised US and UK Tier One Special Forces, FBI SWAT Units, Premiership Football and Formula One teams, America's Cup crews, International Rugby and County Cricket squads, Olympic Performance Directors and athletes, and sports organisations including UEFA, Team GB, Team England and UK Sport - as well as blue chip companies from Google to PayPal, McKinsey to Dyson, HSBC to Microsoft, Heineken to Unilever, Boeing to Twitter, the Savoy to Louis Vuitton.
 
He is also the bestselling author of The Alphabet of the Human Heart and Legacy, and a former captain of the Waihi School 'Under Six Stone' rugby team.