Design for How People Think

User experience doesnt happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct &quote;contextual interviews&quote; to unlock insights. Youll then learn how to apply that knowledge to design brilliant experiences for your customers.Learn about the &quote;six minds&quote; of user experience and how each contributes to the perception of a singular experienceFind out how your teamwithout any specialized training in psychologycan uncover critical insights about your customers conscious and unconscious processesLearn how to immediately apply what youve learned to improve your products and servicesExplore practical examples of how the Fortune 100 used this system to build highly successful experiences

John Whalen has a Ph.D. in Cognitive Science and over 15 years of Human-Centered Design experience. Using his unique blend of psychology, design thinking, and Lean startup techniques, he uncovers business opportunities and UX solutions for Fortune 100, nonprofit, and startup clients. John is CXO of 10Pearls where he leads their Innovation, Strategy, and Design team. Prior to joining 10Pearls, he founded the research firm Brilliant Experience and was a psychology professor. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.