Jonathan Sutherland, Diane Canwell

Key Concepts in International Business

Sprache: Englisch.

kartoniert , 294 Seiten

ISBN 1403915342

EAN 9781403915344

Veröffentlicht August 2004

Verlag/Hersteller Bloomsbury 3PL

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Beschreibung

Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

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Jonathan Sutherland

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