Kamilla Jones

International Fashion Marketing

Strategic Management and Promotion for Global Fashion Brands. Sprache: Englisch.

kartoniert , 336 Seiten

ISBN 1398623881

EAN 9781398623880

Veröffentlicht 27. Januar 2026

Verlag/Hersteller Kogan Page

Auch erhältlich als:

Gebunden

€ 157,50

€ 48,50 inkl. MwSt.

Auf die Wunschliste

Weitere interessante Themen

Business / Economics / Finance
Business & Economics / Consumer Behavior
Business & Economics / International / Marketing
BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry
Business & Economics / Public Relations
BUSINESS & ECONOMICS / Corporate Governance

Beschreibung

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Portrait

Kamilla Jones is a lecturer in Fashion Business and Management at the University of East London where she leads the BA (Hons) Fashion Studies Top Up and teaches on the MA International Fashion Business with Luxury Brand Management and the MA International Fashion Business with Marketing and Public Relations. She has over 15 years of experience in the fashion sector, including in brand consultancy, branding, marketing, international trade and business.