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For anyone aiming to build a brand, there is nothing that screams legitimacy like having a book.
A brand defines YOU and YOUR business. This means that YOU must have something that sets you apart from the competition.
EVERYONE has a resume.
The majority of entrepreneurs own a business card.
But only 0.01% of the world have published a book.
In this book, Kyle identifies a number of businessmen and women who have used their books to build their brands.
He also goes through a list of 20 reasons why a book is 'The Better Business Card' and how you can make your book work for you to gain clients and build trust in your brand.
A book does three things for the author before it's even opened:
1) It portrays the author as Knowledgeable.
2) It portrays the author as someone who can Communicate that knowledge.
3) It portrays the author as someone who is Passionate enough about their niche to actually write about it.
For anyone who claims to be a leader, a businessman, an entrepreneur, a speaker, or a coach - A book is that thing you've been missing!
Find me on LinkedIn or Facebook as Kyle Jantjies Author if you're looking for a Writing Coach