How do some projects sweep the world markets, similar to military conquests? What do the successful successful projects know? The rest of the market is ignorant of the owners of troubled projects or that is going on the path of success. In the midst of the two teams' preoccupation, who are successful in their success, and those who are stalled in their problems, the fog dominates the atmosphere, and does not find clear and decisive answers to that question .. Are there secret plans and magic recipes, which are kept by the whales of the market, next to the money packaged in their secret treasures? What is happening exactly when the project after its launch collapses shortly?