Quiver, don't Quake

Nadim's Sadek's Quiver, don't Quake, argues for a new, optimistic relationship between human creativity and artificial intelligence. It starts not with the machine, but with the mind, proposing that AI's true role is to emancipate our innate creative impulse. For millennia, great ideas have been locked away by the difficulty of not just execution, but also of their initial conception. We're now entering an era where AI can act as the ultimate creative collaborator, a partner that helps us to both clarify our vision and bring it to life. The book frames this new partnership as a "duet," where the AI helps the human creator to develop their initial spark through dialogue, before then helping to execute on that shared vision.
The book's central thesis is built on a psychological framework: the duet between the intuitive, fast-feeling "System 1" (the human) and the logical, slow-thinking "System 2" (the AI). This isn't just a simple handover from imagination to craft; it's an iterative conversation. The AI helps the creator to interrogate their own ideas, see new connections, and strengthen their creative intent before a single thing is made. This process is enriched by what Sadek calls "Panthropism" - the idea that when we collaborate with AI, we're not just talking to a machine, but are in a direct dialogue with the entirety of human culture, a thrilling new state of being.
Quiver, don't Quake is a practical guide for this new era. After establishing the psychological foundations, it walks the reader through a clear framework for becoming a "collaborative creator," filled with real-world examples from the arts, sciences, and design. While it confronts legitimate fears and critiques of AI head-on, the book's core message is one of empowerment. It aims to leave the reader feeling not just informed, but equipped and excited to pick up these new tools and join in the most significant creative expansion in human history.

Nadim is Founder & CEO of Shimmr AI, producing and deploying advertising for long-tail (back-list) assets. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers' profitability, giving authors greater reach, and bringing fulfilling books to psychologically-matched readers. Previously, Nadim was Founder & CEO of ProQuo AI, an AI-driven brand management platform, which proved product market fit and created a new sector in marketing technology. Nadim was also Founder and CEO of Inish Turk Beg, a whiskey, food, and music business he built on an island he acquired off the West coast of Ireland. He won a global Mobius award for creating 'the best new brand'. Earlier, he used his degree in Psychology to found and lead what became the world's largest qualitative market research company, Sadek Wynberg Research. This was sold to WPP, and he led two of their global networks, Millward Brown Qualitative Network and Research International. He studied Pure Psychology at Trinity College, Dublin (and a year of Mental & Moral Science). Nadim manages an artist, Shaefri, signed by Warner, and presents Boss Bikes Club, a YouTube motorcycle review channel. He is half-Irish, half-Egyptian, raised in Africa, Asia, the Caribbean and Europe. He lives in London.