Omni-Channel Retail and the Supply Chain

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Paul Myerson has been an Instructor of Management at Monmouth University since 2017. He holds a B.S. in Business Logistics from Pennsylvania State University and an MBA in Physical Distribution from Temple University. Myerson has an extensive background as a supply chain and logistics professional, consultant, and teacher (most recently at New Jersey City University, Kean University, and Lehigh University).
Prior to joining the faculty at Monmouth University, Mr. Myerson has been a successful change catalyst for a variety of clients and organizations of all sizes. His 30 years of experience in Supply Chain Management, Logistics Strategies, and Operations Systems have resulted in bottom-line improvements for companies such as General Electric (GE), Unilever, and Church & Dwight (Arm & Hammer).
Professor Myerson created and has marketed a Supply Chain Planning software tool for Windows to a variety of companies worldwide since 1998 and writes a column on Lean Supply Chain for Inbound Logistics Magazine and a blog for Industry Week magazine.