Political Marketing on Social and Mobile Media

This book explores how social and mobile media have been used in political campaigns since 2008. This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.

Melissa M. Smith is a professor of communication and holds the Gibbons Chair of Journalism at Mississippi University for Women, USA. Along with publishing and presenting several articles in political communication, she was coauthor of Campaign Finance Reform: The Political Shell Game (2010), Dark Money, Super PACs and the 2012 Election (2014), and author of Third Parties, Outsiders, and Renegades: Modern Challenges to the Two-Party System in Presidential Elections (2022).