Rethinking Elvis

In Rethinking Elvis, popular music scholars and historians look beyond Elvis' iconography to shine a light on the branding, historical and geographic reception, heritage, and fan phenomenon that sustain his legacy. By engaging with recent disciplinary shifts and ongoing conversations within the field, Rethinking Elvis pinpoints the many reasons for Elvis' continued influence on popular culture.

Mark Duffett is Associate Professor of Media and Cultural Studies at the University of Chester. After receiving degrees from Oxford University and the University of British Columbia, he completed his doctorate on Elvis fandom at the University of Wales in 1999. Since then, Dr. Duffett has established himself as an international scholar with keynotes at conferences in Finland, Portugal, and La Nouvelle Sorbonne in Paris. He has written for The Guardian, and been quoted in Rolling Stone, The New Yorker and The New York Times. His books include Understanding Fandom (2013), Counting Down Elvis (2018), and Elvis: Roots, Image, Comeback, Phenomenon (2020).