Believe!

Believe! is a timeless endorsement of American principles—and this 50th anniversary edition is a timely individual and national self-help book that’s tailor-made for America’s 250th birthday and the era that follows.
America isn’t in decline.
But America is drifting.
We need to rediscover our national rudder. And charting the path forward starts with you.
In this 50th anniversary edition of the bestselling book by Amway co-founder Rich DeVos, renewed for the 250th birthday of America and the era that follows—his son, Doug, powerfully reflects on the principles that can guide you to incredible success—and America back to greatness.
These principles—including free enterprise, human dignity, and the family—have been proven to work. But they only work if everyday people believe in them and put them into practice. People like you.
By applying the principles in this book, you can find more fulfillment than you ever imagined. And as you find success, you’ll help build an America where everyone can succeed.
If you want to achieve your own American Dream—and if you want to preserve the American Dream itself—this book is for you. Because nothing’s impossible if you believe!

Rich DeVos (March 4, 1926 – September 6, 2018) was a visionary entrepreneur, philanthropist, and co-founder of Amway, the world’s largest direct selling company. Born in Grand Rapids, Michigan, Rich built a global business with his lifelong friend Jay Van Andel, grounded in the belief that anyone, given the opportunity, could succeed.
A devout Christian, Rich often described himself as “a sinner saved by grace.” His faith shaped his values, guiding his approach to business, philanthropy, and Family. He believed deeply in the American dream and the power of free enterprise, personal responsibility, and perseverance.
Rich was a dynamic motivational speaker, known for energizing audiences with his unwavering belief in people’s potential. Alongside his beloved wife, Helen, he dedicated himself to strengthening communities both in his hometown and globally. He also brought his passion for leadership and excellence to the world of sports as the owner of the NBA’s Orlando Magic.
Above all, Rich cherished his roles as husband, father, grandfather, and great-grandfather. His legacy lives on through his Family, his writings, and the countless lives he touched through his generosity, leadership, and enduring optimism.
Doug DeVos is an advocate for opportunity and freedom for all. He is Co-Chair of the Board of Directors for Amway, the world’s largest direct-selling company. He served as President of Amway for more than 16 years.
Doug is a global ambassador for entrepreneurship and a devoted philanthropist, locally and nationally. He’s Chairman of Stand Together’s Frederick Douglass Society, an organization committed to helping people realize their potential by addressing society’s biggest challenges. He is also Chairman of the Board for the National Constitution Center in Philadelphia and is involved in numerous Michigan business and civic organizations.
Doug is a passionate sailor and serves as Principal of the American Magic, a professional sailing franchise. He holds a Bachelor of Science Degree from Purdue University’s Krannert School of Business and played on the Purdue football team. Doug and his wife, Maria, are active members of the Keystone Community Church. They have four married children and four grandchildren and counting.