Sarah Montano

Retail Marketing

Contemporary Approaches to Retailing in the Digital and Experience Economy. Sprache: Englisch.

gebunden , 304 Seiten

ISBN 1398617660

EAN 9781398617667

Veröffentlicht 25. November 2025

Verlag/Hersteller Kogan Page

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Beschreibung

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Portrait

Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects.

Hersteller

Libri GmbH
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DE - 36244 Bad Hersfeld

E-Mail: gpsr@libri.de