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How Eastern religions are commodified in the modern world, and why it matters
'An expansive book, covering the intersection of mysticism and capitalism… illuminating.' Politics, Religion & Ideology
From jewellery to meditation pillows to tourist retreats, religious traditions – especially those of the East – are being commodified as never before. Imitated and rebranded as 'New Age' or 'spiritual', they are marketed to secular Westerners as an answer to suffering in the modern world, the 'mystical' and 'exotic' East promising a path to enlightenment and inner peace.
In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people's lives.
Sophia Rose Arjana is Associate Professor in the Department of Philosophy and Religion at Western Kentucky University. Her previous books include Pilgrimage in Islam, also published by Oneworld, and Muslims in the Western Imagination, which was a CHOICE Outstanding Academic Title of the Year. She lives in Bowling Green, Kentucky.