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This collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
Guynes Sean :
Sean Guynes is a PhD student in the Department of English at Michigan State University, where he writes and teaches about American science fiction, popular culture, and comics. His dissertation is a critical cultural history of the Futurians.Hassler-Forest Dan :
Dan Hassler-Forest is the author and editor of several books, including The Rise and Reason of Comics and Graphic Literature, Capitalist Superheroes, The Politics of Adaptation, Transmedia, and Science Fiction, Fantasy and Politics. As an assistant professor at the University of Amsterdam, he became involved in the student protests and was among the founding members of staff platform ReThink UvA.