The Engagement Effect

In The Engagement Effect, Emmy Award–winning educator Steve Spangler shows how the right mix of curiosity, trust, and unforgettable experiences can spark a chain reaction of engagement that transforms how we lead, teach, and connect. What's the secret to unforgettable learning, loyal teams, and people who lean in and want more? It starts with shared experiences that spark connection and trust. In The Engagement Effect, Emmy-winning educator and television host Steve Spangler pulls back the curtain on decades of work creating moments that matter. Whether you're leading a classroom or a company, this book offers a blueprint for designing experiences that invite participation, build real trust, and inspire meaningful action. The Engagement Effect is what happens when people feel emotionally and intellectually connected to the moment you've created—and they carry that feeling forward. You'll learn how to:

Backed by science and powered by story, The Engagement Effect will change the way you lead, teach, and communicate—so people don't just listen . . . they engage.

Steve Spangler has dedicated his career to proving that the best engagement is powered by experience. He's a best-selling author, two-time Emmy Award winner, and the host of the nationally syndicated television series DIY Sci. Spangler gained worldwide attention as the creator of YouTube's first viral science video, teaching millions how to launch a geyser by dropping Mentos into Diet Coke-a moment that helped shape the future of online science communication. Today, his science videos have amassed over 4.5 billion views and continue to inspire curiosity around the globe.
As the STEM Educator-in-Residence at High Point University and a member of the prestigious Speaker Hall of Fame, Spangler works with leaders, educators, and organizations to design transformational experiences that spark curiosity, build trust, and drive engagement that lasts. His approach moves beyond information delivery to create moments that resonate, inspire action, and foster lasting connection.
With more than 2,100 television appearances and a global reputation for making science accessible and unforgettable, Steve Spangler's work empowers leaders at every level to turn everyday interactions into extraordinary opportunities for engagement, innovation, and impact.