Building Global Brands that Last: How VRIN Shapes the Competitive Landscape of International Brands (Business Strategy, #1)

Do you dream of building a brand that resonates across borders and cultures, becoming a global icon that endures for generations? Look no further than the VRIN framework, a strategic lens used by leading companies like Nike, Toyota, and Unilever to achieve lasting international dominance.
This book, Building Global Brands that Last, unravels the secrets of these powerhouses, revealing how they leverage Valuable, Rare, Inimitable, and Non-substitutable resources and capabilities to conquer international markets.
In an ever-connected world, building a brand that transcends borders and cultures is more crucial than ever. But simply replicating your domestic success on a global scale is a recipe for disaster. This book delves into the VRIN framework, a powerful tool for analyzing and building a sustainable competitive advantage for your international brand.
This book provides:A comprehensive understanding of VRIN and its application to international branding.Real-world insights from successful global brands across diverse industries.Practical frameworks and tools to assess your brand's VRIN potential.Strategies for overcoming cultural and regulatory hurdles in international markets.Guidance on adapting your brand message and positioning for global audiences.
Whether you're a seasoned marketer or a brand leader embarking on international expansion, this book equips you with the knowledge and strategies to build a global brand that stands the test of time. Written for business professionals, marketers, students, and enthusiasts alike, this book serves as a guiding beacon for those aspiring to understand the intricacies of global brand strategy and the enduring principles that shape the competitive landscape of international brands.
"Building Global Brands that Last" is more than a book-it is a roadmap to success in the global marketplace, offering timeless wisdom and practical insights that empower brands to transcend borders and leave an indelible mark on the world stage.

Dr. Sudeep B. Chandramana, holding degrees in B.Tech, MBA, M.Phil, and PhD, is a distinguished author, educator, and life skills trainer renowned for his contributions to academia and personal development. Currently serving as the Associate Professor and Head of the Department of Management Studies at Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST), India, Dr. Chandramana embodies a commitment to excellence in education and holistic growth.
With a profound expertise in Strategic Management and Sustainable Development, Dr. Chandramana's scholarly pursuits have significantly enriched the academic landscape. He has presented research papers in numerous international and national conferences, showcasing his dedication to advancing knowledge in strategic realms. Furthermore, Dr. Chandramana's scholarly contributions extend to over 50 articles published in prestigious international journals, including those indexed in Scopus, as well as esteemed books.
Beyond his scholarly endeavors, Dr. Chandramana is deeply passionate about nurturing the holistic development of individuals. Through his affiliation with the Art of Living Foundation, established by the globally acclaimed humanitarian, Sri Sri Ravi Shankar, Dr. Chandramana has impacted the lives of thousands. His dedication to imparting life skills, including yoga, meditation, and Sudarshan Kriya, underscores his commitment to fostering physical, mental, and spiritual well-being among youth.
Dr. Sudeep B. Chandramana's multifaceted contributions to academia and personal development reflect his unwavering dedication to knowledge dissemination, holistic growth, and societal well-being. As an author, educator, and life skills trainer, he continues to inspire and empower individuals to realize their fullest potential and contribute meaningfully to the world around them.