Competent management of the sales department is the key to the commercial success of any organization. HR guru Svetlana Ivanova describes the full cycle of working with a sales team: from forming a clear idea of who is needed in the department and selecting the best candidates to managing, motivating, developing and correcting the problematic behavior of employees. In this audiobook everything is very practical: the necessary minimum of theory and a lot of tasks, exercises and cases, which will help you in your work. It also describes a new typology, which is based on key personality traits. You will learn who is best suited for the role of salesperson and how to work with employees who, at first glance, are not well suited for sales work. Implement Svetlana's methodology, and all of your employees will become successful salespeople.