Searching for Patterns: How we can know without asking

Original edition reissued in 2023 with new cover. This is a print on demand title and is not held in stock. The delivery leadtimes will be longer.Data mining is about finding patterns hidden inside data. It's how the supermarket knows when your kids leave home or when your granny comes to visit; it's how the credit card company detects fraud and how your insurance company decides whether to cover you. Searching For Patterns guides you through the techniques used to do this and the people behind them, in an easily accessible and entertaining way. Data mining is mathematical, but all the maths in this book has been kept separate from the main text, so you can skip it if you want.