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Service is Sexy is not just a book—it's a bold reminder that true hospitality is an art form. Drawing from decades of experience in the world of fine dining and luxury service, Vincenzo Donatiello strips away the clichés and brings service back to where it belongs: the heart.
From the magic of a warm welcome to the power of a team moving in sync, this book explores how empathy, attention to detail, and genuine human connection create unforgettable guest experiences. Service is Sexy invites professionals, leaders, and dreamers to rethink what great service means—not as a job, but as a calling.
Whether you're on the floor, behind the bar, or leading the charge, this is your invitation to rediscover the thrill of making people feel seen, heard, and special. Because when done right, service isn't just good—it's sexy.
Vincenzo Donatiello is one of Italy's most respected voices in hospitality. As Restaurant Director of the three-Michelin-starred Piazza Duomo in Alba, he helped craft one of the world's most iconic dining experiences. He now brings his philosophy to Asia as Director of Operations at Somma in Singapore, where Italian fine dining meets contemporary service excellence.
A dynamic speaker and mentor, Vincenzo delivered a TEDx talk on the power of service and authored Smile, a celebrated reflection on the art of welcoming. Service is Sexy is his second book — a manifesto for those who believe hospitality is more than a profession. It's a way of life.
