The Power of the 2 x 2 Matrix

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.

Alex Lowy is an internationally recognized thought leader
specializing in the creation of innovative work, learning, and
information systems. He is the cofounder and past president of
Digital 4Sight, a global technology think tank and strategy
consulting firm with headquarters in Toronto, Canada. He has
coauthored two best-selling business books, Digital Capital:
Harnessing the Power of Business Webs (2000) and Blueprint
to the Digital Economy (1998) with Don Tapscott and David
Ticoll. In 2003, he formed the Transcend Strategy Group.
Phil Hood is one of Silicon Valley's most
thoughtful voices on the development and use of multimedia and
pervasive computing technologies. He is the former executive editor
of NewMedia magazine, and a contributing columnist to
Wired. For two years he was chief executive officer of
Digital 4Sight. He is a senior consulting associate to Stanford
Research International (SRI), and a partner with Alex Lowy in the
Transcend Strategy Group.