Ann Rockley, Charles Cooper

Managing Enterprise Content

A Unified Content Strategy. 2nd edition. Sprache: Englisch.
kartoniert , 384 Seiten
ISBN 032181536X
EAN 9780321815361
Veröffentlicht Februar 2012
Verlag/Hersteller Pearson Education
50,50 inkl. MwSt.
Lieferbarkeit unbestimmt (Versand mit Deutscher Post/DHL)
Teilen
Beschreibung

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model.

Portrait

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices.
Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Das könnte Sie auch interessieren

vorbestellbar
25,00
vorbestellbar
32,00
vorbestellbar
18,00
vorbestellbar
18,00
vorbestellbar
18,00
vorbestellbar
16,00
vorbestellbar
20,00
vorbestellbar
38,00
vorbestellbar
22,00