The Art Of Rhetoric

In The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric-the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments-and outlines its many forms and techniques. Defining important philosophical terms like ethos, pathos, and logos, Aristotle establishes the earliest foundations of modern understanding of rhetoric, while providing insight into its historic role in ancient Greek culture.
Aristotle's work, which dates from the fourth century B.C., was written while the author lived in Athens, remains one of the most influential pillars of philosophy and has been studied for centuries by orators, public figures, and politicians alike.
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Aristotle was an ancient Greek philosopher and scientist whose works have profoundly influenced philosophical discourse and scientific investigation from the later Greek period through to modern times. A student of Plato, Aristotle's writings cover such disparate topics as physics, zoology, logic, aesthetics, and politics, and as one of the earliest proponents of empiricism, Aristotle advanced the belief that people's knowledge is based on their perceptions.
In addition to his own research and writings, Aristotle served as tutor to Alexander the Great, and established a library at the Lyceum. Although it is believed that only a small fraction of his original writings have survived, works such as The Art of Rhetoric, Nicomachean Ethics, Poetics, and Metaphysics have preserved Aristotle's legacy and influence through the ages.