Better Packaging Better World

The bilingual collection Embalagem Melhor, Mundo Melhor - Better Packaging, Better World - which already has twelve books - was born from the idea of covering all areas of knowledge involved in the development of packaging, from its conception to its arrival at the point of sale. It is also the result of the Instituto de Embalagens' belief: Better Packaging, Better World, which is its raison d'être, in the area of packaging teaching and research. More than 17,000 professionals have already been trained with the books in the collection.
The third edition, revised and updated, brings together the entire packaging system, from concepts to final disposal, including market, design, trends, innovations, materials, processes, equipment and the delicate issue of sustainability. Divided into six units, this book brings new chapters, such as packaging for organic products, packaging for e-commerce, polyester films, structures for flexible packaging, types of flexible packaging, lids, seals and accessories, steel closures, carton packaging, stretch and shrink films, coatings and barrier varnishes, paints, varnishes and adhesives for flexible packaging, inks, varnishes and adhesives for paper and paperboard packaging, color pattern control, testing for packaging, variable weight products and labeling machines.
The quality and availability of the authors, who are experienced professionals, fully active in the industry, constitute a differential of the book, which approaches, in a simple and accessible way, the universe of the packaging industry for packaging converters and consumer products industries.
A book such as this was only possible thanks to the expertise of the authors and the fact that they understood the high purpose of the mission to educate and share knowledge for the development of better packaging for a better world.
The new book will also have an e-book version: Portuguese and English.
All the books in the collection are available on the same website platform, which is the collection's channel: betterpackagingbetterworld.com.
With the commitment of disseminating knowledge and growth of the packaging sector, the Instituto de Embalagens is spreading its belief:
Better Packaging, Better World.
Assunta Napolitano Camilo
Instituto de Embalagens Director

The Institute de Embalagens was founded in 2005, with the vision of being the packaging knowledge center, in Brazil. We are a pioneering institution, in what we do: training professionals in the packaging sector. There are already more than 17 thousand professionals operating in the value chain of this segment, including from manufacturers of raw materials and equipment, converters, brand owners to recycling cooperatives.
We have developed different fronts of action in the area of teaching and research on packaging, which include courses, training, workshops, forums and books focused on the transformative potential of education for a better world. The Instituto de Embalagens has already published 24 books and held 105 courses, in addition to 140 forums and workshops.
The team of experts of the Instituto de Embalagens continually updates its knowledge with annual visits to the main national and international fairs and congresses, in order to learn about new technologies and ideas, and stay up to date with trends and innovations in the packaging sector. All this content is transformed into books that are used as teaching material for the courses, and as support material for in-company lectures and for workshops and training.
Visits to points of sale in Europe and Brazil are strategic tasks for the professionals of the Instituto de Embalagens, to observe new packaging concepts and generate content for our entire knowledge platform.
Our Better Packaging, Better World belief represents what we want to sow in the industry. Our intention is to help everyone perceive themselves as an integral part of the solution to our industry's biggest challenge: sustainability. Knowledge transforms, and we, at the Instituto de Embalagens, as an educational institution, want to share knowledge, thus contributing to a better world!
Better Packaging, Better World.
Assunta Napolitano Camilo
Instituto de Embalagens Director