Creativity, Inc.

THE EXPANDED EDITION
'Just might be the best business book ever written' Forbes Magazine
'This book should be required reading for any manager' Charles Duhigg
'Full of detail about an interesting, intricate business' The Wall Street Journal
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The co-founder and longtime president of Pixar updates and expands upon his 2014 New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar's singularly successful culture, including all he learned in the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story quartet, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph. D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar.
Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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Readers love Creativity, Inc.
'Incredibly inspirational'
'Great book. Wish I could give it more than 5 stars'
'Honestly, one of the best books I've read in a long time'
'Read it and read it again, then read it again and then again'
'Great book!! Fantastic read'

Ed Catmull is co-founder of Pixar Animation Studios, and before his retirement in 2019 was president of Pixar Animation and Disney Animation. He has been honoured with five Academy Awards, including the Gordon E. Sawyer Award for lifetime achievement in the field of computer graphics. In 2019, he received a Turing Award-often called the Nobel Prize of computing-for his pioneering work on computer-generated imagery. He received his Ph.D. in computer science from the University of Utah. He lives in San Francisco with his wife, Susan.
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