Why the F*ck Can't I Change?

Updated edition with bonus chapter on how to restart good habits and make them stick.
Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte.
Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it's not as tough as you think.
In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including:
- What the brain needs to create new habits
- The eight types of emotion and how to take control of them
- The magical power of motivation and how to boost it
- Simple ways to improve productivity
- The secret to strengthening relationships
Inspiring and enlightening, Why the F*ck Can't I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.
What readers are saying
'Amazing! I adore this book…I cannot express how much everyone should read this…insightful and empowering' NetGalley reviewer
'It opened my mind in every aspect possible…A game-changer … I'm a new person after reading this book… I want to thank Gabija for writing this book the way she did, you helped me overcome everything I was afraid of' Milo's Library
'I highlighted entire pages…I will absolutely be returning to this book again and again for advice' Mama's Book Ramblins'
'A fascinating book. When a neuroscientist starts explaining to you in layman terms how your brain works…you sit up and take note.' A Good Book 'n a Brew
'A fabulous book that everyone should read! Our minds are often our own worst enemy and it can be difficult to understand just why we think the way we do… A must have book to support mental health.' Goodreads reviewer
'it really highlighted to me just how much my brain really puts a barrier between myself and my goals…an eye-opening experience' Goodreads reviewer
'I would recommend this to anyone who is struggling, feels stuck, or who wants to create better habits and results!' Goodreads reviewer

Dr Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation, and her PhD findings were published in one of the highest impact research journals - _Nature Neuroscience_ - in 2017. Prior to that, she undertook award-winning academic research on Parkinson's disease at the University of Helsinki. During her PhD, Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on subjects including changing habits, productivity, leadership, and decision-making.
Gabija is also a TEDx speaker and her work has been featured in the _Guardian._