Why the F*ck Can't I Change?

Inspiring and enlightening, Why the F*ck Can't I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.

Dr Gabija Toleikyte is a neuroscientist, lecturer, and performance and wellbeing coach. She is currently a lecturer in psychology at Sheffield Hallam University. Gabija completed her PhD at University College London on the neuronal basis of memory and navigation, and her PhD findings were published in one of the highest impact research journals - Nature Neuroscience - in 2017. Prior to that, she undertook award-winning academic research on Parkinson's disease at the University of Helsinki. During her PhD, Gabija has also qualified as a business coach and coached UCL academics and administrative staff. Combing her neuroscience background with coaching experience Gabija has started her own consulting company, providing coaching and seminars for organizations and the general public on subjects including changing habits, productivity, leadership, and decision-making. Gabija is also a TEDx speaker and her work has been featured in the Guardian.