Selling the Invisible : A Field Guide to Modern Marketing - Harry Beckwith

Harry Beckwith

Selling the Invisible : A Field Guide to Modern Marketing

Empfohlen ab 0 Jahre. Laufzeit ca. 3 Stunden 44 Minuten. Sprache: Russisch.
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ISBN 5961448681
EAN 9785961448689
Veröffentlicht Februar 2021
Verlag/Hersteller Alpina Publisher
Übersetzer Vorgelesen von Boris Blohin
Familienlizenz Family Sharing
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Beschreibung

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.