Selling the Invisible : A Field Guide to Modern Marketing - Harry Beckwith

Harry Beckwith

Selling the Invisible : A Field Guide to Modern Marketing

Empfohlen ab 0 Jahre. Laufzeit ca. 3 Stunden 44 Minuten. Sprache: Russisch.
MP3 Hörbuch Download
ISBN 5961448681
EAN 9785961448689
Veröffentlicht Februar 2021
Verlag/Hersteller Alpina Publisher
Übersetzer Vorgelesen von Boris Blohin
Familienlizenz Family Sharing
Leseprobe öffnen

Auch erhältlich als:

epub eBook
9,99
10,99 inkl. MwSt.
Teilen
Beschreibung

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere
Focus Groups Don'ts
The More You Say, the Less People Hear &
Seeing the Forest Around the Falling Trees.

Das könnte Sie auch interessieren

John Grisham
Der Verdächtige
MP3 (Hörbuch Download)
Download
25,95
Kristine Bilkau
Halbinsel
MP3 (Hörbuch Download)
Download
17,95
Download
9,99
Download
14,95
Martin Walker
Déjà-vu
MP3 (Hörbuch Download)
Download
19,95
Download
5,99
Download
15,95
Takis Würger
Für Polina
MP3 (Hörbuch Download)
Download
10,95
Katharina Hagena
Flusslinien
MP3 (Hörbuch Download)
Download
20,95