How do those around you like it from the first sentence? Is it possible to tell stories so that listeners can't tear themselves away? What is the magic of the first question and how to properly respond to an inappropriate comment? Why do we need small talk and why a good compliment "shudders the soul"? Communication should bring joy and with the help of properly structured communication can gain the trust of others and achieve their goals, believes Nina Zvereva - TV journalist, business coach, coach of the first persons of large companies, a teacher at Skolkovo School of Management. Based on many years of experience, she developed effective methods of successful communication, the main of which is to know your audience, use the right format of communication and choose the right moment for it. Comprehensible techniques, simple exercises, tests and stories of famous colleagues, businessmen and politicians will help everyone who wants to develop their strengths and become a communication genius.