Political Campaigning in Digital India

This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. It discusses the potential impacts of campaign strategies on electoral outcomes. This volume was originally published as a special issue of South Asian History and Culture.

Anil M. Varughese is Associate Professor in the School of Public Policy and Administration at Carleton University, Ottawa, Canada. His research interests are in comparative politics of South Asia and global social policy.
Holli A. Semetko is Asa Griggs Candler Professor of Media and International Affairs and Professor of Political Science at Emory University in the U.S. and was a Fulbright Nehru Scholar at IIT-Bombay, India.