Bimbo

Established in 1945, Bimbo emerged from the baking experience of the founders of El Molino pastry shop to produce and sell loaves of bread in Mexico. Bimbo is present in over thirty countries, and the company has become a symbol of Mexican corporate growth in a globalized, competitive world.
In this book, Roberto Servitje, former CEO and Chairman of the Board of Grupo Bimbo, narrates the history of the Company and its incursion into markets as complex as the United States, Europe, and Latin America. At the same time, he addresses the company's pillars in terms of philosophy and strategic ideology. This book is a must-read for those interested in Latin American corporate development and those who wish to learn about leadership, inspiration, strategy, growth, competitiveness, human values and the social responsibility of corporations.

ROBERTO SERVITJE was born in 1928 in Mexico City. He studied Social Sciences and Humanities at the Jean de Brebeuf School of Montreal, Accounting at the Escuela Bancaria Comercial in Mexico, and the Management Development Program at Harvard University. He was 17 when he started working for BIMBO and played an essential role in expanding the Company's operations in Guadalajara and Monterrey. He was President of the Organizaction and CEO, and in 1994, he was appointed Chairman of the Board of Directors of Grupo BIMBO. He lectured at IPADE and has spoken at conferences at multiple corporate institutions.