The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Roland Berger, Nils Bickhoff, Philip Kotler

Roland Berger, Nils Bickhoff, Philip Kotler

The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

Empfohlen ab 12 Jahre. Laufzeit ca. 3 Stunden 14 Minuten. Sprache: Russisch.
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ISBN 5961435067
EAN 9785961435061
Veröffentlicht Februar 2021
Verlag/Hersteller Alpina Publisher
Übersetzer Vorgelesen von Aleks Layt
Familienlizenz Family Sharing
10,99 inkl. MwSt.
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Beschreibung

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

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