Going Public

Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how &BAD:ldquo;going public&BAD:rdquo; remains a potent weapon in the president&BAD:rsquo;s arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress.In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors&BAD:mdash;especially in combination&BAD:mdash;on the future of presidential leadership and weighs the lessons of 9/11 on &BAD:ldquo;going public&BAD:rdquo; in foreign affairs.

Samuel Kernell is distinguished emeritus professor of political science at the University of California, San Diego, where he has taught since 1977. Kernell's research interests focus on the presidency, political communication, and American political history. His books include Veto Rhetoric: A Leadership Strategy for Divided Government; Going Public: New Strategies of Presidential Leadership, 4th edition; Strategy and Choice in Congressional Elections, 2nd edition (with Gary C. Jacobson); and Party Ballots, Reform, and the Transformation of America's Electoral System (with Erik J. Engstrom). He has also edited Parallel Politics: Economic Policymaking in Japan and the United States; The Politics of Divided Government (with Gary W. Cox); and James Madison: The Theory and Practice of Republican Government. He is presently writing an intellectual biography of James H. Rowe.