Kak prevratit' posetitelya v pokupatelya: Nastol'naya kniga direktora magazina

No matter how much money we spend on advertising the store, no matter what promotions or sales are arranged, the store will not make a profit without a clear and well-coordinated work of employees. Store visitors will only turn into customers if the store is clean, if the shop assistants greet customers with pleasant smiles, if the staff is always ready to help, and if the director manages the employees competently. In her book, Victoria Lamanova, a retail store manager for many years, shares how to make your store run like clockwork. The author shares recommendations based on his own practical experience in Russia. You will learn about real-life methods of drawing up regulations that help improve employee performance and increase sales, analyze store activities, evaluate staff performance, motivate and train employees.